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Where Are You Overthinking Your Business Book?

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Have you ever heard the quote, “what got you here won’t get you there?”  There’s a 2007 book by Marshall Goldsmith with this title. But the principle has been around for a lot longer. “What got you here won’t get…
Happy New Year 2025

100 Things That Made My Year in 2024

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Every year, I keep a running list of small (and big) delights. It’s not exactly a gratitude list (I’m grateful for A LOT more than 100 things, and writing that stuff down just feels repetitive or forced). It’s more like…

2024: A Year in Books

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It has become a tradition around here that each year in November, I release my list of book recommendations. Typically, I share a longer review of some number of books—this year I’m sharing my top five—and then the complete list…
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Book or Podcast: Which Path Will Grow My Business Faster?

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This summer, I did a bunch of market research interviews. In the process, I uncovered some really useful data points (as one does when they do the research!) that I’m now using to shape my messaging. One of the most…
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You have a big idea. Now, what’s the angle?

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One of the most valuable transferable skills I picked up along the way to earning my PhD (yep. I have one) is the ability to see ideas from different angles. It’s kind of like having x-ray vision, but for universal…
Young fashionable man reading a book

Sell 1,000 Copies of Your Book Without Losing Sleep

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There’s a podcast out there with a great title using a term that I wish I’d coined. It’s called The Authorpreneur Podcast, and it’s hosted by mystery book author Amelia D. Hay (and yep, it’s trademarked).  Hay and I have…
thought leadership vs. content marketing

Thought Leadership vs. Content Marketing: 5 Things You Need to Know

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Unless you have a marketing background, you may not have considered the difference between thought leadership and content marketing. Isn’t all marketing about finding the optimal way to sell my product or service? Well, yes and no.  It’s true that…
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Why Sharing Your Half-Baked Ideas Is Smarter Than You Think

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You’re sitting in a meeting and you have a flash of insight. You think about sharing your idea, but then something gets in the way.  Your inner critic stands up and says, “Wait a minute! You can’t say that out…