Blog - Page 12 of 15 - The Pocket PhD

Goal Setting 101: Ready to Light Things Up in 2018? Me Neither. But There’s No Time Like the Present.

November 2, 2017

As we get closer to the end of the year, the inevitable lack of focus on what we’re currently doing closes in so that we can instead focus on setting goals for next year. Yep, go ahead and read that…

How to Successfully Practice Acceptance and Participation in Business

October 23, 2017

Acceptance? What exactly does acceptance mean anyway? Accepting situations as they are without judgement is a good and healthy practice, but how is that possible in the business world? And what about participation? Is participation and brand loyalty a leveraging…

Are You a Scarcity Cat? Or an Abundance Lion?—Find Your Roar with These 6 Quick Abundance Tips

October 2, 2017

Okay, think real hard: do you have a scarcity mindset? Have you ever made a mistake because you were so focused on not making that exact mistake? Have you spent time dwelling on someone else’s success so much that your…

Considering Writing a Book? Do You Know How the Publishing Process Works? It’s As Easy As 1, 2…7.

September 20, 2017

If you’ve ever had the thought: “I have a book idea in me,” you’ve likely paid some attention to the whole book publishing process. And depending on what kind of book you want to write (a business book, a memoir,…

What is Content Marketing? The Answer Might Surprise You.

September 6, 2017

Once upon a time, the answer to the question, “what is content marketing?,” was very different from what it is now. Content marketing meant placing ads in magazines, sending out direct mail flyers, beefing up your independent sales force, erecting…

5 Probing Questions to Ask When You’re Looking for Content Marketing Help

August 23, 2017

With explosive social media and what is now being called “snackable content,” all over the web, it’s easy to see the blandness that comes with the dumbing down of content marketing. Many of my clients seeking content marketing help have…

On the Fence About Whether to Hire a Ghostwriter? This Will Make You Jump Off!

August 16, 2017

In pondering the many ways there may be to encourage and continue the flourishing of good information out there regarding ghostwriting, I decided to research all of the reasons why marketers should NOT hire a ghostwriter. And then engage in…

3 Goal Setting Tips that Will Make You Want to Run Out and Smash Some Short Term Goals

August 2, 2017

Goal setting is such a Generation X thing to do. Ready for the usual goal setting tips? Here they are: set goals—long term, short term, medium term. Set goals for overachieving. Do it! Right now! And make sure it’s as…

Instead of the Perfect Plan, Build a Successful Business Structure Or What Sailing Taught Me About Business Planning

July 20, 2017

I love the old adage, “life is what happens while you’re busy planning.” We live in a culture full of planning addicts. We love to think that we can control everything and everyone around us, so we try really hard…

On Setting Boundaries in Business — Don’t Commit Energetic Suicide!

July 12, 2017

Setting boundaries in business is huge! Often, it’s the most efficient people who take on the most, get paid the least, complain about how they’re so stressed out and overburdened, but get taken advantage of the most. On a deeper…

Start Something New! 6 Best Practices For Breaking Down and Building Up

June 27, 2017

Are you ready to start something new? The scary thing about starting something new is that it usually means getting rid of something old. It also means getting out of your comfort zone and into a tight and potentially unpleasant…

Top 10 Ways to Celebrate Business Success: Think of the Celebration As Part of Your Goal.

May 25, 2017

So it’s my birthday month. And I call it my birthday month because I get to celebrate it all month, since my birthday is at the end of the month. I figure if I can do this for lil’ old…