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Are You Making Music or Just Passing the Time?

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Today marks the official one-year anniversary for The Pocket Phd. Woo hoo! I’m celebrating by taking a long weekend in the mountains of Asheville. I can’t wait to get on the road. But right now, I have a headache and…

Top 5 Ways to Celebrate Earth Day with Business Blogging

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This past Saturday was Earth Day! A universal holiday for copywriters, bloggers, baristas, CEOs, puppies, UNC basketball players, scientists marching in cities across the country…it’s a holiday we could celebrate everyday! Well, we should anyway, right? The first Earth Day…

5 Telltale Signs It Might Be Time to Hire a Good Copywriter

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As I’ve been giving workshops around the Triangle and talking to small business owners about getting started with blogging, one frequent question I get is how to know when hiring a good copywriter makes sense. It’s a great question. I…

4 Proven Strategies for Creating a Successful Business Blog

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Last time, we discussed how to make blogging the centerpiece of your 2017 marketing strategy. Now let’s consider strategies for creating a successful business blog. Before we jump into strategy, though, let’s consider what “successful” looks like. Is a blog…

Make Your Blog the Centerpiece of Your 2017 Marketing Strategy

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Is your 2017 marketing strategy on your list of New Year’s resolutions? Personally, I’m not big on New Year’s resolutions. There are two kinds of people: those who, like the majority of Americans, break their resolutions by the end of…

2017, I’m Coming For You!

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I’ve spent too much time this week trying to compose a “profound” post to recap the year. Instead, I’m just going to leave you with some parting thoughts (most of which are decidedly not profound) about 2016. “You can’t hurry…

Feel Like Slacking Off? 4 Tips to Outsmart Your Inner-Slacker.

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I spend a lot of time writing in coffee shops (well, one coffee shop in particular), which means I get to observe all kinds of people working, socializing, and slacking off because that’s what people do in coffee shops. Fortunately…

5 Tips to Beat the Holiday Blues

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Got the holiday blues? Me too. Lots of people experience a droopy mood this time of year. When you work a regular job, it’s not easy, but it’s usually at least possible to muddle through by going through the motions.…

Are You Monday Morning Quarterbacking Your Business?

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Last night while I was watching the New England Patriots snatch defeat from the jaws of victory in a Super Bowl XLIX (2015) rematch against the Seattle Seahawks, I started thinking about what the Monday morning quarterbacks would say. There…