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Thought leadership is an overused term—I die a little inside every time I use it. Still, it’s the best way to describe what you’re doing if you’re an expert who is building a brand around your expertise. You are leading…

You have heard all of the same marketing advice (with the familiar acronyms and jargon) over and over until your head is spinning.  It’s always some version of this: Step 1: Figure out who your ideal client is. Step 2:…

How do I unlock the lead generation potential of LinkedIn? If there is one question about LinkedIn I get asked more than any other, it’s this one.  We know that LinkedIn is a networking platform. We know it holds tremendous…

“Wait, you’re telling me that my favorite book wasn’t written by the person whose name is on the cover?!” This is one common reaction I get when I introduce someone to the concept of ghostwriting. The truth is if your…

It might be surprising – it certainly surprises me – but a lot of experts and innovative thinkers are afraid of their own ideas. Now if you read the title of this blog article and immediately thought, “Pfft. I’m not…

One of the newsletters I look forward to reading every week is Austin Kleon’s weekly roundup. Every Friday he comes up with a list of 10 things worth sharing. And he’s a master curator, so I almost always click on…

I did a podcast interview earlier this week. I love doing podcast interviews (and listening to them) because there’s so much magic in the unscripted conversation. As I was doing the interview, though, it occurred to me that a conversation…

Periodically, I like to make note of the biggest mistakes I’m seeing people make on LinkedIn, and because I’ve been looking at a lot of LinkedIn profiles recently, I’ve got some fresh insights to share. So without further ado, let’s…

Can we please be honest about something? Marketing has its limits. Sometimes, when you can’t squeeze your message into a cookie-cutter marketing formula, you feel like you’re doing something wrong.  Then you rack your brain, trying to figure out what…