Blog

Artificial intelligence (AI) and machine learning has come a long way. It’s time to reflect on and come up with business policies around this new technology. The first time I encountered a business owner viewing AI as an existential threat…

If you’re a marketer, you know that messaging is key to your success. You spend a lot of time, energy, and resources working on brand positioning and calibrating your marketing messages for your target audience. You create ads and social…

Okay, so you’ve been using LinkedIn for awhile and you’ve been successful at starting conversations and growing your audience. But now you’re ready to pour fuel on that fire. How can you use LinkedIn to scale your business? First, remember…

This week, someone running a lead generation agency reached out to me on LinkedIn to offer a “done-for-you” service. Done-for-you sounds so wonderful. Who wouldn’t want to catch leads falling from the sky, right?  In the past, I might have…

Burnout is the buzzword that won’t go away. Of course, it’s way more than a buzzword. Tons of people were feeling burned out even before the pandemic started (for a point of reference, Amelia and Emily Nagoski’s fabulous book, Burnout,…

In my last blog article, I talked about how engaging on LinkedIn is a two-way street. While most people focus on how to boost the number of comments they get on their own posts, I recommend that you focus on…

When most people think about the lynchpin of their LinkedIn strategy, they think about stuff like content optimization, relationship building, new offers and showcasing their latest work. Not one of them is as powerful as engagement.

Aristotle once said, “being is said in many ways.” Don’t let your eyes glaze over just yet. I’m not going to dive into a discussion about metaphysics or start talking about the anatomy of existence (I leave that kind of…

I’m amazed at how quickly we can jump from “this isn’t working for me” to “this doesn’t work [full stop].” It’s one thing to say “my LinkedIn strategy (or lack thereof) isn’t working for me,” but it’s a huge jump…

When I think about the clients who have contributed the most to my success as The Pocket PhD, Katy Herr is the first person who comes to mind. I’ve been collaboratively writing with Katy and her team at Audacia Strategies…

There’s more pressure than ever to come up with creative content. Let’s face it, creativity has always been a differentiating factor. No matter how many constraints are built around the work you do, those who rise to the top are…

Do you need a social media manager or a social media consultant? Both? Neither? It’s not always easy to know. Whenever you’re looking to outsource or to find someone who can support you in expanding your business’s reach, it’s important…